Nilsson: Early B2B SaaS Should Target 1,000 to 5,000 Accounts
Lars Nilsson · How to Manage 100+ SDRs Across 4 Continents | Snowflake VP, Global Sales Development Lars Nilsson · Dec 1, 2022 · at 16:45
Lars Nilsson, VP of Global Sales Development at Snowflake, advises enterprise B2B SaaS startups on setting an initial target account list rather than pursuing unfocused global demand across all verticals.
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“You've got to start with a focus, in my opinion. And I think that is anywhere from 1000 to 5000 accounts, ah, to start out.”
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