Kady Srinivasan

6 statements across 2 episodes · 2 bullish · 0 bearish · 1 people on the record · first statement Feb 3, 2022 by Kady Srinivasan · across every show →

On the record as a speaker too: Kady Srinivasan's record, appearances and statements → this page counts the times other people say the name.

Everything said about Kady Srinivasan, oldest first

Feb 3, 2022
Insight
Srinivasan: Marketing Teams Must Take Ownership of Studying Product Rejecters
“Being, taking on the ownership of the customer and the non-customers, and more importantly, actually the, what I would call the rejecters, the people that have rejected your product is, is extremely important as well, because you must know the market more than…”
Kady Srinivasan Feb 3, 2022 ▶ 22:05 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Feb 3, 2022 positive
Insight
Srinivasan: Challenge Marketing Teams to Find One Low-Hanging Fruit Monthly
“The other thing I've tried to do, which has been pretty successful, is I challenge my team to come up with one low hanging fruit opportunity per month. So every month, each of my directs and me, we sit down together and say, what can we do that we can jump on …”
Kady Srinivasan Feb 3, 2022 ▶ 15:25 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Feb 3, 2022
Insight
Srinivasan: Performance Data Cannot Change Consumer Minds Without Brand Storytelling
“I can't really change any consumers' minds with all of that stuff. If I really need to understand customers' aspirations and figure out how to emotionally resonate with them, I really need to understand brand.”
Kady Srinivasan Feb 3, 2022 ▶ 0:58 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Feb 3, 2022
Disclosure
Srinivasan's First Five Klaviyo Hires: Brand, PMM, Growth, Self-Serve, and Ops
“My first hires at Klaviyo, the first five, were my head of brand my head of product marketing, head of performance marketing, head of self-serve, and my head of analytics ops and research.”
Kady Srinivasan Feb 3, 2022 ▶ 8:11 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Feb 3, 2022
Insight
Srinivasan: High-Growth Marketing Leaders Must Discard Their Playbooks Every Six Months
“In the last three companies I've been at, every single time, six months in, I'm like, okay, throw out this new, this old playbook, we have to create something new. Because you are outgrowing that playbook so quickly that you have to be very agile in thinking a…”
Kady Srinivasan Feb 3, 2022 ▶ 16:13 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Dec 1, 2022 bullish
Opinion
Srinivasan: Sending physical direct mail to buyers' homes is highly effective
“Talking about throwing old marketing playbooks out of the window, direct mail is actually very effective. Strangely enough. Direct mail. Like sending mail to people's homes.”
Kady Srinivasan Dec 1, 2022 ▶ 43:47 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
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