in-app copy
1 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Jan 22, 2021 by Miki Alon · across every show →
Everything said about in-app copy, oldest first
Jan 22, 2021 positive
Alon: Direct instructional copy significantly outperforms conversational welcome copy in SaaS
“We saw that very interestingly that the instructional one, as you're showing a message saying here, learn how to operate a feature was outperforming the friendly welcome as hello, Jim was really, really dramatic difference. I guess user are trying to learn som…”