growth team

“I created a product process out of this with my team as well, where when we were probably 30 people on the growth team, one of the really difficult things about always working on onboarding is that you need to constantly put yourself in the mind of someone who…”

“And what happens if you put your growth team in marketing is you won't have any engineers. I've never had met an engineer whose career goal was to work in marketing. Like, no offense, right? It's just, like, not what they want to do. And so, if you have your g…”

“A lot of these startups I see in PLG, almost all of them actually, put their growth teams in marketing, and I think that's an opportunity because all of the best-in-class ones put their growth team in product.”