Google Ads, every mention
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every year anyone Jason Lemkin 5Girish Mathrubootham 4Alex Rosemblat 3Jason Cohen 2Guillaume Cabane 2Vinay Bhagat 1Theresa O'Neil 1Nick Mehta 1Marchelle Mooney 1
Verbatim, from the transcripts: the passages where Google Ads comes up
10 Ways Sales is Different in Vertical SaaS with Mangomint's VP of Sales
- ▶ 24:10 Marchelle Mooney I often see one out of 10 leads that come through as like a consultant for salons and spas, and they're going to build out their website and set up their Google ads, and they want this integration and tracking this on Pixel.
Deep Dive: AI-Powered Marketing to Get More Leads and Customers with HyperGrowth Partners
- ▶ 17:58 Guillaume Cabane Like, the LLMs now, inside Google Ads, are making targeting better, ok?
- ▶ 33:13 Guillaume Cabane No one else will be trained into spending money on Google Ads, because no one's gonna have to do that anymore.
Fundraising from VCs and Hiring VPs in 2025: AMA with Jason Lemkin SaaStr CEO
- ▶ 18:37 Jason Lemkin Is run formulaic AdWords, give you formulaic collateral, give you formulaic this.
Building a Global SaaS Empire | Freshworks Founder & CEO Girish Mathrubootham on His Biggest Bets
- ▶ 5:38 Girish Mathrubootham On Google AdWords. 3 times in the scene
- ▶ 19:04 Girish Mathrubootham So like if your marketer is writing a brilliant blog post or your AdWords person is coming up with a creative campaign, or let's say your product person has really built a cool feature.
The Most Important SaaS Metrics with Monday.com Co-Founders and SaaStr Founder Jason Lemkin
- ▶ 6:42 Jason Lemkin Now, if you're Monday back in the day doing all digital, doing all YouTube, AdWords, uh, digital placements, that's fine.
How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
- ▶ 43:34 Vinay Bhagat Besides, uh, besides AdWords, have you found another channel to generate leads that is very, very efficient?
Building Marketing Channels Slowly to Achieve Massive Scale with Datadog CMO Alex Rosemblat
- ▶ 9:35 Alex Rosemblat Uh, anyone here that's run, like, a Twitter campaign or a Google AdWords campaign, it's super easy if you set things pretty broadly to be flooded with attention.
- ▶ 22:04 Alex Rosemblat One important thing to note is, you know, I think that early on I thought, hey, once I get Google AdWords working great, and I've got a great, you know, baseline, I can just take the day off. 2 times in the scene
Nick Mehta, CEO Gainsight: 10 Things That Are Changing Now in Customer Success | SaaStr 2021
- ▶ 26:57 Nick Mehta and, you know, AdWords and all that stuff are human beings.
"Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
- ▶ 8:23 Theresa O'Neil I can tell you all day long about my AdWord performance and my email performance, but if I ask you, what content at the bottom of the funnel is tied to Close One Revenue?
From Burn-Out to $100M in ARR with Jason Cohen, Founder of WP Engine
- ▶ 10:23 Jason Cohen We say, ok, we gotta learn, we gotta do AdWords for sure. 2 times in the scene
SaaStrPRO AMA with Jason Lemkin
- ▶ 7:10 Jason Lemkin You figure out AdWords. 2 times in the scene
- ▶ 20:36 Jason Lemkin You will try AdWords and Facebook and Instagram and Snap and Telegram.