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Global Buyer Behavior Study

2 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Mar 16, 2023 by Chris Perrine · across every show →

Everything said about Global Buyer Behavior Study, oldest first

Mar 16, 2023
Assertion Supported
G2: Implementation, Fast ROI, and Usability Drive Software Purchases
“I need software that's easy to implement, I need to get a quick ROI, and I need it to be easy to use. And this has been pretty consistent in our buyer study. You know, year on year, these are the top three attributes that are driving buyers' decisions.”
Chris Perrine Mar 16, 2023 ▶ 4:22 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
Mar 16, 2023
Assertion Supported
G2: Software Buyers Now Expect Positive ROI Within Six Months
“When the study came out late last year, it's now six months. So buyers want to see from signing a contract to six months, they want to see positive ROI.”
Chris Perrine Mar 16, 2023 ▶ 4:58 What's Holding Up Buyers?: Top Obstacles to Making Software Decisions with G2's VP - Asia Pacific
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