Global Buyer Behavior Study
topic on 1 show · 2 statements across 1 episodes
2 statements about Global Buyer Behavior Study, every show
G2: Software Buyers Now Expect Positive ROI Within Six Months
“When the study came out late last year, it's now six months. So buyers want to see from signing a contract to six months, they want to see positive ROI.”
G2: Implementation, Fast ROI, and Usability Drive Software Purchases
“I need software that's easy to implement, I need to get a quick ROI, and I need it to be easy to use. And this has been pretty consistent in our buyer study. You know, year on year, these are the top three attributes that are driving buyers' decisions.”