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David Ogilvy

1 statements across 1 episodes · 0 bullish · 0 bearish · 1 people on the record · first statement Jan 6, 2022 by Dave Kellogg · said 1 times in 1 episodes since 2022 · across every show →

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Jan 6, 2022
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Kellogg: Enterprise buyers will read 12-page white papers and attend hour-long demos
“The fact of the matter is, if you're talking to your buyer, and it's a high consideration purchase, they will have time to read a twelve-page white paper. They will have time to go to a one-hour demo, right?”
Dave Kellogg Jan 6, 2022 ▶ 12:51 A CEO's Guide to Marketing with Dave Kellogg | SaaStr Software Community
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