Crossing the Chasm
2 statements across 2 episodes · 0 bullish · 0 bearish · 2 people on the record · first statement Feb 26, 2015 by Aaron Levie · said 6 times in 5 episodes since 2015 · across every show →
Mentions by year
brought up most by Ed Lenta (2), Tom Clayton (1), Dave Kellogg (1), Ben Chestnut (1), Aaron Levie (1)
tap a year for its mentions
2024 1 mention in 1 episode
2023 2 mentions in 1 episode
2022 2 mentions in 2 episodes 1 per episode
2015 1 mention in 1 episode
Everything said about Crossing the Chasm, oldest first
Feb 26, 2015
Levie: Inbound software models eliminated the need for immediate verticalization
“In the nineties and you had to sort of top down sell your software to get in, in the first place, then you had to make some really, really key early trade offs. Like you had to actually decide where am I going to get a flywheel effect going? And you don't real…”
Jan 6, 2022
Kellogg: Technology pioneer references fail to persuade pragmatic enterprise buyers
“People want references who remind them of themselves. So, this is a large part of the whole Crossing the Chasm book, is you can't take a, you know, technology pioneer and reference them against a pragmatist. It doesn't work.”