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cohort analysis

2 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Sep 25, 2024 by Christoph Janz · across every show →

Everything said about cohort analysis, oldest first

Sep 25, 2024 positive
Insight
Cohort analysis is the only way to track SaaS retention and payback
“A cohort analysis is really the only way to get a sense for churn and retention, customer acquisition costs, payback, customer lifetime value in a subscription business.”
Christoph Janz Sep 25, 2024 ▶ 14:27 5 Metrics that Matter When Raising Your SaaS Series A and Series B with Christoph Janz of Point 9
Sep 25, 2024
Insight
SaaS cohort analyses must separate monthly and annual plan customers
“Don't mix monthly and annual plans. If you do this all in one bucket, it makes more sense because some of the annually and the annual plan customers, they didn't even have a chance to cancel their subscriptions. You have to look at cohort analyzes for monthly …”
Christoph Janz Sep 25, 2024 ▶ 16:52 5 Metrics that Matter When Raising Your SaaS Series A and Series B with Christoph Janz of Point 9
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