Cohort Analysis
topic on 3 shows · 4 statements across 3 episodes
Innovators & Investors 
the Official SaaStr Podcast 
Top Founders
4 statements about Cohort Analysis, every show
Jeff Schwartz: Cohort analysis is the fastest way to verify PMF
“However, for earlier stage companies, I like cohort analysis. I think it is the quickest way to determine if you have product market fit.”
Cohort analysis is the only way to track SaaS retention and payback
“A cohort analysis is really the only way to get a sense for churn and retention, customer acquisition costs, payback, customer lifetime value in a subscription business.”
SaaS cohort analyses must separate monthly and annual plan customers
“Don't mix monthly and annual plans. If you do this all in one bucket, it makes more sense because some of the annually and the annual plan customers, they didn't even have a chance to cancel their subscriptions. You have to look at cohort analyzes for monthly …”
Price: Deep cohort analysis of 100 customers beats top-down metrics
“So actually you can get probably more intelligence a lot of time out of taking a hundred, a sample of a hundred customers and looking deep into what those customers are doing, whether it's when did they adopt, what features are they doing? You've got a big eno…”