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brand

3 statements across 3 episodes · 2 bullish · 0 bearish · 3 people on the record · first statement Jul 28, 2021 by Kevin Dorsey · across every show →

Everything said about brand, oldest first

Jul 28, 2021 positive
Insight
Dorsey: CEOs must be their company's public face to evoke buyer emotion
“Information on a brand and a product rarely evokes emotion. Information about people does. Right. And this is why every CEO should be the face of their company. People will attach to that.”
Kevin Dorsey Jul 28, 2021 ▶ 12:21 Kevin Dorsey, VP Sales at PatientPop Shares Cutting Edge Techniques for Building Trust in Sales
Feb 3, 2022
Insight
Srinivasan: Performance Data Cannot Change Consumer Minds Without Brand Storytelling
“I can't really change any consumers' minds with all of that stuff. If I really need to understand customers' aspirations and figure out how to emotionally resonate with them, I really need to understand brand.”
Kady Srinivasan Feb 3, 2022 ▶ 0:58 Marketing Hyper-Growth at Scale with Klaviyo’s SVP, Global Head of Marketing, Kady Srinivasan
Aug 27, 2025 positive
Assertion Not checkable as stated
Jason Lemkin: 80% of SaaS buyers choose top market leaders
“Brand again, 80% of buyers buy based on brand. Maybe actually, you know, 95% are influenced by brand and 80% by the market leader, the one or two choice.”
Jason Lemkin Aug 27, 2025 ▶ 42:15 What Happens When AI Kills Your SaaS Growth? Live Q&A with SaaStr CEO and Founder Jason Lemkin
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