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B to B buyers

2 statements across 2 episodes · 1 bullish · 0 bearish · 2 people on the record · first statement Jul 24, 2019 by Theresa O'Neil · across every show →

Everything said about B to B buyers, oldest first

Jul 24, 2019 positive
Assertion Partly supported
O'Neil: Over Half of B2B Buyers Prioritize Experience Over Price
“So now more than half of B to B buyers are buying based on experience over price or product.”
Theresa O'Neil Jul 24, 2019 ▶ 1:29 "Aligning Sales, Marketing, and CS to Scale Revenue and Retention" Theresa O'Neil, Showpad CMO
Dec 1, 2022 neutral
Assertion Supported
Bhagat: Millennials and Gen Z now make up 65% of B2B buyers
“The majority of B to B buyers today are millennials and Gen Z, in fact, 65%, and most of them don't want to talk to sales.”
Vinay Bhagat Dec 1, 2022 ▶ 3:49 How Top CMOs Drive Growth in the Age of the Self-Serve Buyer | Klaviyo, Talkdesk, SmartBear CMOs
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