agent

“In the industry, there's just a lot of confusion about what is a co-pilot? What is an agent? Do you need both? And there's a fight over. You don't need co-pilots. You only need agents. And the simplified version is you actually need both. Co-pilots help you do…”

“A lot of the agents we use are pushing down market to be more self-service. So far that doesn't work. So far, I will say for the most part, agents that require deep training cannot be self-trained.”

“You have to own the agents on your platform, or the agents will take away all the value.”

“This may become our jobs at the end of the day is, is the agent will have the right ideas. It will have the data. It will make the best proposition, but ultimately it will, there'll be some, even though it'll be smarter than us and some of us, there will be so…”

“If you start to talk to the agent in this builder in the back end, it will develop its own, what I call personality or you can call it brain, but it will develop its own personality to do it.”

“Agents are really good at ads because they have, like, endless ideas, whereas I feel like as humans, if you want your ROAS to be really high, you need to change it, like, every other day or so and change it, like, seven times over.”

“The nice thing about building something like an agent is any ideas it's going to give you is only based in data. Like, that's all it has. It's got all your data. It's got your numbers. It's got a goal, hopefully. You give it a goal, maybe write down your goal …”

“And to me, Twilio is another example. It almost died. It's growing four percent. Now it's growing over 20% because the API worked with agents.”

“I know this feels, look, a lot of humans, we're used to these kind of fuzzy interfaces, and then we'll meet, we'll have meetings to kind of figure out what he's first going to do. I think that it's not a great way to work, honestly, and it doesn't work with ag…”

“We saw everybody's like, look, by the end of June, you need to be an L three, which is if you're not constantly running either end sessions or a team of agents, right? You're just not, you're not going to be skilled to survive in this next era.”

“Normally in software, you have this power law of like how good your users are, your products. Do you got a couple of really advanced users? Maybe you put them on a customer panel together. You bring them in and it really wants pushing the limits, but then you …”

“Whether you're building agents, they're going to be the super users, or if you're building the software that you expect, either humans, we're going to plug into MCP or other people are going to expose to algorithms and agents, expect them to be super users. Al…”

“Getting the agent going is pretty easy, but figuring out where it gets stuck is hard.”

“Every time it has a proposal, like, Hey, we think you should market to these customers in this way. You should send them this email. It will go check its work kind of against its coach that will say, Hey, how good will this, how good do you think this will act…”

“There's so few people that are gonna get there in the next year or two. If those skills are gonna be so valuable, if you truly are not talking about AI, right? Yes. But if you're the kind of person that's, I can put an agent to work and actually have to produc…”

“It's been actually a much more challenging problem to build agents within our product than I think I thought it was going to be a year ago to really deliver those outcomes.”