The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
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Tian posted fake success stories on Reddit to acquire early users
“I basically, like, went on Reddit, and I had this idea to, like, pretend I got a date by using Eragon to create photos for my dating app. So I went out to slash r slash Tinder, and I was like, Hey guys, I used Aragon to, like, create these pictures of me, and,…”
Slowe: Reddit pseudo-anonymity drives authenticity by removing influencer incentives
“Even though we are sort of pseudo anonymous, the incentives are such that Authenticity is what comes out of that because there's no reason to try to be like an influencer.”
Clover guarantees number-one Google search rankings using automated Reddit posts
“We'll do Reddit posts. We'll like essentially organically hack and guarantee the number one post on Google for, you know, X amount of keywords that you want, which is practically unheard of, I think.”
Provoking anger drives significantly more content impressions than education or positivity
“Yeah, it's either like make people angry, teach them something, or make them feel happy for you. I think those are the three things. And like, making people angry actually does the best, like by far. But you obviously face the backlash doing that.”
Artisan got its first 1,000 waitlist signups via Reddit rage-baiting
“The first thousand signups that we got were from rage baiting posts on Reddit, where we were just like emphasizing that we didn't have any products and that we'd raised like a funding round.”
Lindgren: Reddit acquires early engineering users, not enterprise buyers
“To get it into a user base, to get into the decision-maker was a bit trickier. That would, those were not on Reddit, but to get into the early users of this was definitely very good on Reddit.”
Halliday: Brands must audit and participate in offsite platforms influencing ChatGPT
“And I think if you were a brand in that same situation, you would really think about what are the offsite, like not, not on your own domain. What are all the pages that influence the chat GPT for those priority questions as well? So we do a full audit of that.…”
d'Sa: LiveKit hit GitHub's top 10 repos within two weeks of launch
“And so then like in the first two weeks, it was like trending across all of GitHub top 10 repo across every language and Spotify and Oracle and Reddit and X and these like large companies were starting to deploy it and start the repo.”
Google search ranks newer Reddit threads above older posts with equal engagement
“So you have to do more comments and more engagement than the previous one. But like, if it's newer, a newer outranks older. And so Google wants you to show like the newest sentiment.”
Espinoza: Reddit is Google's top result for recommendation search queries
“Right now, if you search up any keyword that is, what is the best tool or how, how do you do this or anything like that? Right. It's currently the number one result.”
Google search rankings incorporate brand mentions on Reddit and Team Blind
“Google does actually look at these things. Like they don't actually just look at backlinks. They also look at mentions. And so Team Blind and, you know, Reddit, they actually have pretty high authority scores, like the highest, right? Because they've been arou…”
Broad ICP startups need buzz channels while niche ICPs require targeted outreach
“If you have a broad ICP, I would say do things that we did, like post on LinkedIn, post on Reddit, do SEO content, like build up some buzz. But with a niche ICP, I think it's very difficult. It's like, you have to really find where the people that you're targe…”
Artisan's founder was banned from most subreddits for excessive self-promotion
“Reddit, we had slowed down on a bit. We don't do as much now, mostly because I got banned from most of the subreddits for self-promotion”
Slowe: Sidebar editing had the biggest impact on Reddit's community culture
“The feature that no one really notices that I think had the biggest impact was We gave mods the ability to edit the content on the side of the page where you could actually explain like the community, just say what it's about, because you had to be able to say…”
Reddit Never Had More Than 10 Employees Until 2011
“We never had more than 10 employees up until 20 11.”
Liew: Reddit is the only major social platform that started male-dominated
“If you think about a lot of, it's not just Snap, Instagram, Facebook, MySpace, they all started with the young female users. Pinterest, maybe older female users. I think Reddit's really the only big social media example that started with a primarily male audie…”
Lindgren: Endra conducted most early customer discovery via Reddit DMs
“I think the most of our conversations early on was on Reddit. With, like, DMs on Reddit, with, in MAP engineering threads.”
Composio acquired its initial users through viral technical posts on Reddit
“What we did was we basically wrote a really nice blog and like some,
Code structure and, like, some examples out there on GitHub.
we put it out, and we said, like, hey, here's, like, some good ways you could improve tool call.
And, like, it just hit the right…”
Slowe: Reddit achieved product-market fit with the launch of subreddits
“I think that I would say if we're gonna pick a date, I would say probably like when we launched subreddits. It was pretty clear that that, like, was a thing that meant that Reddit could continue to grow in scale past a relatively small community of nerds, fran…”
Slowe: Engineering leader output becomes the people, not the code
“When you go through that shift of having to actually, your output is not the software, it's the people who are building the software now. And you become more and more removed from the actual day-to-day software development.”
Slowe: Reddit Relied on Alien Blue Acquisition for iOS with No Android Solution
“In 20, 1320, 14 it's after I left, but like Reddit bought one of the major iOS apps called Alien Blue. And then kind of like, you know, relied on that as the iOS solution for a while. With no equivalent solution for Android.”
Slowe: Reddit's core ranking algorithm was mostly unchanged for 15 years
“We had it publicly In the open source version of Reddit from about 2008 till 2017. And honestly, that, that algorithm didn't change markedly for most of the first 15 years of Reddit. So it was a very straightforward setup just based on, like, age of the conten…”
Reddit Gold Made Approximately $100K in Its First Week in 2010
“I think in that first week, we raked in the, at the time, eye-watering number of like a 100,000 dollars from users just kind of donating to Reddit.”
Slowe: Reddit reached 1M monthly uniques in late 2006 and 10M in 2010
“We didn't hit ten million uniques per month until 2010. So we're talking about like, I think we just about hit two million, we hit about a million a month in sort of mid, mid to late oh six.”
Slowe: Reddit opened user community creation in 2008, producing AMAs
“The real change was in 2008 when we actually opened up the floodgates and just said like, Hey, if you want to, if you think you have a good idea for a community, go make one. And then that was like the initial burst of just like all sorts of random stuff that …”