Composio acquired its initial users through viral technical posts on Reddit
Soham Ganatra · He quit his job, went all-in on AI agents—then grew to 100K users & a $30M Series A in a year. | ... · PMF Show · Sep 10, 2025 · at 33:15
Soham Ganatra is the co-founder of Composio, an AI agent integration platform. He describes how technical content marketing bootstrapped their initial user acquisition.
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“What we did was we basically wrote a really nice blog and like some, Code structure and, like, some examples out there on GitHub. we put it out, and we said, like, hey, here's, like, some good ways you could improve tool call. And, like, it just hit the right audience, because every person who was dealing with that problem was like, okay, this is so interesting. This is exactly what I wanted. Can I go and, like, do some of these techniques to maybe in my code base to improve my tool call. I, like, they were, like, very simple, very nice, like, described ways of, like, improving tool calling. And everyone kind of ended up liking it. It went, like, viral on Reddit. It went viral at a bunch of different places. And, like, we got, like, insane traffic because of it. And that's how we got our initial users.”
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