Tian posted fake success stories on Reddit to acquire early users
Wesley Tian · 1st-time founder grows AI headshot app from $0 to $10M ARR in 2 years—with no funding. | Wesley T... · PMF Show · Apr 24, 2025 · at 35:37
Wesley Tian, founder of Aragon.ai, explains early guerrilla growth tactics used to get initial distribution for his AI headshot product.
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“I basically, like, went on Reddit, and I had this idea to, like, pretend I got a date by using Eragon to create photos for my dating app. So I went out to slash r slash Tinder, and I was like, Hey guys, I used Aragon to, like, create these pictures of me, and, you know, I got, like, you know, hundred matches. So, I did that. I went on Team Blind. Team Blind is, like, this anonymous employee forum for, like, you know tech employees, and you know, I went on there, and I was, like, I was commenting on people's posts, like, people looking for jobs. I think people were being laid off, because I forget, like, why, but, like, I think at that point in time, like, you know, there was, like, some layoffs... And I was just, I'm Team Blind, I was like, hey guys, I use Aragon to create professional headshots and landed my, you know, job, you know, because of, you know, stuff. I was just making shit up”
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