The Ledger
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Spreeuwenberg: Early-stage TAM calculations are overemphasized and unpredictable
“Way too much emphasis is placed on that, especially in the early days.
Like,
You don't know what your TAM is going to be. You don't even know what your business is going to be in 10 years.”
Spreeuwenberg: Slow market adoption buys startups time to iterate with early adopters
“I'm like, I'm happy they're not in a big rush because we can figure out our product and iterate a bit more, get more of these early adopters on board. And you know, over time they're going to see, and their parents are going to start asking, For this type of p…”
Spreeuwenberg: In-person customer discovery builds vastly higher trust than remote interviews
“There's just so, so, so much a higher trust level when you meet people in person. So, you know, humans are humans. When you have somebody in front of you, the trust level is much higher. People will open up a lot more.”
Spreeuwenberg: Customers building internal solutions strongly validates market demand
“There was a couple daycares that were thinking about or had already started building their own solution like this, which is a huge lift for like a small daycare to build this type of product. So that was a huge validating factor to me that like, if they're wil…”
Spreeuwenberg advises against quitting a job before finding a startup idea
“I did what I don't recommend to anybody. I quit my job and I just started talking to people and figuring stuff out”
Spreeuwenberg: Tangible Visual Mockups Are Essential When Interviewing Non-Technical Users
“This was also a very tangible audience, which was another thing that was helpful to learn by visiting the physical environment. They're very like, they want to see something. It was very hard to conceptualize Things to them and concepts like they wanted to see…”