Spreeuwenberg: Customers building internal solutions strongly validates market demand
Ron Spreeuwenberg · Ron Spreeuwenberg, Founder of HiMama | How Proper Customer Discovery Leads to Product Market Fit · PMF Show · Oct 10, 2023 · at 29:50
HiMama founder Ron Spreeuwenberg discusses early signals that confirmed product-market fit for his daycare management platform.
0:00 / 0:22exact quote · 22.5s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“There was a couple daycares that were thinking about or had already started building their own solution like this, which is a huge lift for like a small daycare to build this type of product. So that was a huge validating factor to me that like, if they're willing to put in that time and effort, this must be a thing.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Ron Spreeuwenberg
Spreeuwenberg: Early-stage TAM calculations are overemphasized and unpredictable
“Way too much emphasis is placed on that, especially in the early days.
Like,
You don't know what your TAM is going to be. You don't even know what your business is going to be in 10 years.”
Spreeuwenberg: Founders Should Approach Customer Discovery as Scientists, Not Pitchmen
“I think the way to think about it is at least in SAS and in, in almost any business you might start, like, this is going to be a 10 year commitment. If you're going to create something big in most cases, and You kind of want to know if it's a good idea or not.…”
Spreeuwenberg: In-person customer discovery builds vastly higher trust than remote interviews
“There's just so, so, so much a higher trust level when you meet people in person. So, you know, humans are humans. When you have somebody in front of you, the trust level is much higher. People will open up a lot more.”
Spreeuwenberg: Slow market adoption buys startups time to iterate with early adopters
“I'm like, I'm happy they're not in a big rush because we can figure out our product and iterate a bit more, get more of these early adopters on board. And you know, over time they're going to see, and their parents are going to start asking, For this type of p…”