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Spreeuwenberg: Early-stage TAM calculations are overemphasized and unpredictable

Ron Spreeuwenberg · Ron Spreeuwenberg, Founder of HiMama | How Proper Customer Discovery Leads to Product Market Fit · PMF Show · Oct 10, 2023 · at 21:06

Ron Spreeuwenberg, founder of HiMama, explains why founders shouldn't obsess over early-stage TAM, citing how product scope expands into payments, admin, and curriculum.

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“Way too much emphasis is placed on that, especially in the early days. Like, You don't know what your TAM is going to be. You don't even know what your business is going to be in 10 years.”

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