Spreeuwenberg: Tangible Visual Mockups Are Essential When Interviewing Non-Technical Users
Ron Spreeuwenberg · Ron Spreeuwenberg, Founder of HiMama | How Proper Customer Discovery Leads to Product Market Fit · PMF Show · Oct 10, 2023 · at 15:51
Ron Spreeuwenberg, founder of HiMama, explains why presenting slide mockups on an iPad was necessary to get meaningful customer discovery feedback from daycare directors.
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“This was also a very tangible audience, which was another thing that was helpful to learn by visiting the physical environment. They're very like, they want to see something. It was very hard to conceptualize Things to them and concepts like they wanted to see it and feel it and understand it.”
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