“So when COVID hit in March, 2020, we lost like 90% of our active users within a couple of days.”
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More from Koen Droste
Opinion
Net Promoter Score Is Undervalued for Driving Viral and Organic Growth
“And I know there's a lot of criticism out there about MPS and its value, but I think actually that MPS is very undervalued for what it means if you want your company to grow through virality or organic growth, however you want to call it.”
Koen DrosteMay 1, 2025▶ 15:27He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
Disclosure
Polarsteps deprioritized revenue tracking with investors to focus entirely on NPS
“So we were lucky to find the investors who we could convince to actually, you know, be on board with making MPS the metric, which means that if we all agree on that MPS is what's going to get us to success and to product market fit, Then let's not talk about r…”
Koen DrosteMay 1, 2025▶ 17:41He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
Insight
Polarsteps Rejected Scrappy MVPs in Favor of Heavy Pre-Launch Polish
“I think one thing where we've been a bit different also from other scale up stories is that we've always been really, really quality driven. And that's something that a lot of people say they are, but in the end, there's also this truth of, Hey, okay, be scrap…”
Koen DrosteMay 1, 2025▶ 10:48He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
Insight
Investor Demands for Early Revenue Signal Misalignment on Viral Growth
“And I've spoken to other entrepreneurs who also really believed in this model of MBS, but they could not get it going because at some point their investors, you know, started asking, where's the revenue? But if that actually happens, it's already too late beca…”
Koen DrosteMay 1, 2025▶ 18:06He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
Insight
Early Founding Designers Are Crucial for App Branding and Pitch Decks
“We also had a designer on that team, which, you know, some people wonder like, okay, why would you have a designer show early on? But it makes a lot of sense. I think if you're developing an app that you can really invest, not only in the design of your app it…”
Koen DrosteMay 1, 2025▶ 7:28He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
Disclosure
Polarsteps Avoided Building for Android Until iOS Validated Product Value
“So one decision that we took early on is we're not going to build an Android app because for In the early days, you know, what we built, there was no, it was not like a chat where you should be able to talk with each other or whatever. So we didn't need that. …”
Koen DrosteMay 1, 2025▶ 20:56He lost 90% of his users overnight—then grew his consumer app to $10M ARR. | Koen Droste, Founder... · PMF Show
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