Reducing enterprise procurement friction matters more than theoretically optimal value pricing
Liron Zvibel · His 1st startup failed—but his 2nd one hit $100M ARR & a $1.6B valuation. Here's what he learned.... · PMF Show · Oct 14, 2024 · at 29:25
Liron Zvibel, co-founder and CEO of Weka, explains why Weka abandoned novel pricing models like performance-based pricing to follow industry capacity pricing standards.
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“We've decided reducing friction is more important than charging for the absolutely right parameter. And we're just charging like the rest of the industry.”
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