Founders should discover their minimum lovable product before pushing purchase orders
Liron Zvibel · His 1st startup failed—but his 2nd one hit $100M ARR & a $1.6B valuation. Here's what he learned.... · PMF Show · Oct 14, 2024 · at 45:27
Liron Zvibel, co-founder and CEO of Weka, shares advice for early-stage founders on navigating customer discovery versus pushing for early enterprise sales.
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“Customer interactions are gold, but don't have the interaction in, in the sense of trying to get the PO. Have the interaction, the sense of trying to figure out what's going to be your MLP, the minimum lovable product. And how do you make the quickest path to something that provides value? But reduces friction. Then, when you have something that you think is an MLP, try, try to really sell it. Anything before is just going to mount frustration on, on both ends.”
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