McLeod: Early customers unanimously demanded background reports instead of insurance
Andrew McLeod · Andrew McLeod, Founder of Certn ($100M+ Raised) | How to Find Product Market Fit · PMF Show · Jun 1, 2023 · at 10:00
Andrew McLeod, founder of Certn, describes the initial user research sessions that led to the company's pivot from rent default insurance to automated background checks.
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“The general consensus was like, this candidate experience is fantastic. This report looks great, but I'm not paying that much per month. Like, you've already told me this person's good. You know, I can see that they're good. And I'm not just going to take your word for it and pay, you know, four percent or whatever, you know, whatever the number was, you know, like I can see this report right here. Like I want this report, like how much to just get this report. And that was unanimously the feedback.”
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More from Andrew McLeod
McLeod: Testing a prototype with five customers yields 80% of insights
“And usually with the customers, I say no more than five. So like five will give you kind of the 80, 20%.”
McLeod: In the future, job candidates will own their background credentials
“Like the future is candidates own all this information. And today we're giving it, we give it to all candidates so they can share it because in, in my world and my future, it shouldn't have to be a retroactive thing.”
McLeod: Certn condenses new product validation into a five-day process
“So every time we do a new, every time we think about doing a new product, we have basically, we've condensed it down to a five day process.”
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“So our first customers with Certain were actually, there were, like, the three biggest landlords in Victoria all basically signed up right away with a, you know, with, like, literally an Envision Moth”