Andrew McLeod is the founder and CEO of Certn. He explains why Certn caps early prototype testing at five customer interviews during product validation.
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McLeod: In the future, job candidates will own their background credentials
“Like the future is candidates own all this information. And today we're giving it, we give it to all candidates so they can share it because in, in my world and my future, it shouldn't have to be a retroactive thing.”
Disclosure
McLeod: Certn condenses new product validation into a five-day process
“So every time we do a new, every time we think about doing a new product, we have basically, we've condensed it down to a five day process.”
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McLeod: Early customers unanimously demanded background reports instead of insurance
“The general consensus was like, this candidate experience is fantastic. This report looks great, but I'm not paying that much per month. Like, you've already told me this person's good. You know, I can see that they're good. And I'm not just going to take your…”
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McLeod: Certn signed Victoria's three biggest landlords using InVision mocks
“So our first customers with Certain were actually, there were, like, the three biggest landlords in Victoria all basically signed up right away with a, you know, with, like, literally an Envision Moth”
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McLeod: Certn grew from 24 to roughly 500 employees since COVID-19 started
“In, when the pandemic started, there were 24 Sirtonians, and now there's like 500.”
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McLeod: A customer had a 40% candidate dropout rate before using Certn
“I mean, one of our customers hires 13,000 people per year, and prior to certain, 40% of people would drop out during the screening process because it would take too long.”