Andrew McLeod is the founder and CEO of Certn, an AI background check platform. He describes the company's framework for validating new product concepts.
Insight
McLeod: Testing a prototype with five customers yields 80% of insights
“And usually with the customers, I say no more than five. So like five will give you kind of the 80, 20%.”
Prediction Not checkable as stated
McLeod: In the future, job candidates will own their background credentials
“Like the future is candidates own all this information. And today we're giving it, we give it to all candidates so they can share it because in, in my world and my future, it shouldn't have to be a retroactive thing.”
Assertion Not checkable as stated
McLeod: Early customers unanimously demanded background reports instead of insurance
“The general consensus was like, this candidate experience is fantastic. This report looks great, but I'm not paying that much per month. Like, you've already told me this person's good. You know, I can see that they're good. And I'm not just going to take your…”
Assertion Not checkable as stated
McLeod: Certn signed Victoria's three biggest landlords using InVision mocks
“So our first customers with Certain were actually, there were, like, the three biggest landlords in Victoria all basically signed up right away with a, you know, with, like, literally an Envision Moth”
Assertion Not checkable as stated
McLeod: Certn grew from 24 to roughly 500 employees since COVID-19 started
“In, when the pandemic started, there were 24 Sirtonians, and now there's like 500.”
Assertion Not checkable as stated
McLeod: A customer had a 40% candidate dropout rate before using Certn
“I mean, one of our customers hires 13,000 people per year, and prior to certain, 40% of people would drop out during the screening process because it would take too long.”