Srugo: SMB Is the 'Goldilocks' Market for Early-Stage Startups
Pablo Srugo · How to Launch an SMB Product | Jay Myers, Founder of Bold · PMF Show · Mar 8, 2024 · at 0:56
Pablo Srugo, founder turned VC at Mistral, discusses why SMB software is often the ideal target market for early-stage software startups.
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“If you think about consumer SMB and enterprise in the consumer side, it's the wallet is not the same as SMB. The value props are not as clear as SMB because SMB is a business. And so if you could probably clear ROI, there's real spend there to be had on the other side, enterprise. You got to go through procurement. You got to go through long sales cycles. And that's not easy for a startup. Not to say you can't build great consumer enterprise businesses, but SMB is kind of the sweet Goldilocks in the middle.”
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