enterprise

also referred to as: enterprises

20 statements across 14 episodes · 7 bullish · 3 bearish · 14 people on the record · first statement Jul 1, 2022 by Corey Gross · across every show →

Everything said about enterprise, oldest first

Jul 1, 2022
Insight
Enterprises demand pricing and scaling models upfront before agreeing to pilots
“That's not how banks are really any enterprise works. They want to know what your model is and they want to understand How it would scale with them because no one is going to sign up to something where the rug gets pulled up from underneath them and say, oh, n…”
Corey Gross Jul 1, 2022 ▶ 21:12 How to Close your First Enterprise Sale | Corey Gross, Founder of Sensibill · PMF Show
Jan 16, 2023 positive
Insight
Srugo: Mid-market SaaS is a sweet spot between enterprise and SMB
“Like people oftentimes don't like selling enterprise because it's too slow. It's too chunky. And SMBs oftentimes don't really have the sort of, you know, structure and size and capital to be meaningful customers. So this mid-market tends to be a sweet spot for…”
Pablo Srugo Jan 16, 2023 ▶ 1:04 Adrian Camara, Founder of Athennian | How to do Customer Discovery · PMF Show
Jan 16, 2023
Insight
Camara: Stated enterprise software requirements represent at most 30% of build needs
“What they tell you is probably, you know, 30% at most of what you need to actually build to get that cash flowing. And that said that 60 to 70% is that unspoken requirement of, you know, assumptions.”
Adrian Camara Jan 16, 2023 ▶ 20:45 Adrian Camara, Founder of Athennian | How to do Customer Discovery · PMF Show
Mar 8, 2024 positive
Insight
Srugo: SMB Is the 'Goldilocks' Market for Early-Stage Startups
“If you think about consumer SMB and enterprise in the consumer side, it's the wallet is not the same as SMB. The value props are not as clear as SMB because SMB is a business. And so if you could probably clear ROI, there's real spend there to be had on the ot…”
Pablo Srugo Mar 8, 2024 ▶ 0:56 How to Launch an SMB Product | Jay Myers, Founder of Bold · PMF Show
May 20, 2024 positive
Insight
Fishman: Data and software beat individual interviews for high-volume hiring
“And the best way to do that is with software where you don't have to individually interview them. There's ways to take data to understand what's likely that they'll show up for work.”
Shmulek Bachar May 20, 2024 ▶ 5:39 He built Uber for parking & exited. Then raised $100M+. Here's his formula for finding product-ma... · PMF Show
May 27, 2024 neutral
Insight
SMBs Struggle to Calculate Data ROI Compared to Enterprise Customers
“In selling to the enterprise. As an example, it's easier for there to be a calculation of impact. Like how is this data actually guiding decisions? How are we able to make real value out of it? And then you can attach a fee to it. A small business. And I thoug…”
Dane Atkinson May 27, 2024 ▶ 8:57 Ex-Squarespace CEO on how to sell to SMBs, build tight feedback loops, & stay close to customers ... · PMF Show
Sep 9, 2024 positive
Opinion
Cohere's Nick Frosst: LLMs add the most value inside enterprises
“And where I think it is most useful is inside enterprises. So both for their internal use and for building stuff for pro for customers. But I think that's where it adds the most value.”
Nick Frosst Sep 9, 2024 ▶ 8:45 He built Cohere into a $5.5B AI startup; How to Win in AI; & Why LLMs won't lead to AGI. | Nick F... · PMF Show
Sep 9, 2024 neutral
Insight
Frosst: AI models are not useful to enterprises without proprietary enterprise data
“Enterprises really care about that because if they're not giving it their own data, then they're just getting random stuff out of a model, which turns out to be not very useful. It's kind of like an asset, you know, if you wanted to answer questions about your…”
Nick Frosst Sep 9, 2024 ▶ 19:00 He built Cohere into a $5.5B AI startup; How to Win in AI; & Why LLMs won't lead to AGI. | Nick F... · PMF Show
Dec 23, 2024 neutral
Assertion Not checkable as stated
Jain: Almost every enterprise now has an AI review board
“In the last two years, because of the Explosive growth of AI agents. Almost every enterprise has put into place AI review boards or machine learning review boards to make sure that when they adopt a new AI agent or a new AI platform, they're not introducing co…”
Ankit Jain Dec 23, 2024 ▶ 29:19 He bet on voice AI when no one else did. Now he has $1M+ customers & $100M raised. | Ankit Jain, ... · PMF Show
Dec 23, 2024 negative
Opinion
Jain: Most enterprises are not AI savvy, applying rigid vendor checklists
“The problem is most enterprises aren't very AI savvy, and so they try to put the same 10 checkboxes in front of every vendor. Whether they apply or don't.”
Ankit Jain Dec 23, 2024 ▶ 29:42 He bet on voice AI when no one else did. Now he has $1M+ customers & $100M raised. | Ankit Jain, ... · PMF Show
Aug 7, 2025 neutral
Disclosure
Patel: Most NP Digital revenue comes from enterprise despite SMB majority
“Majority of our revenue comes from enterprise. Majority of our client clients are actually S&B, but majority revenue comes from enterprise.”
Neil Patel Aug 7, 2025 ▶ 1:37 Forget PMF—Neil Patel says to give your product away for free instead. | Neil Patel, Co-Founder o... · PMF Show
Aug 28, 2025 negative
Assertion Not checkable as stated
Donzé: Bootstrapping hurt AODocs' early enterprise visibility without funding PR
“We can communicate on signing a new customer or hiring new people, but no round of funding initially was, it was tough for us to be visible in the enterprise.”
Stéphan Donzé Aug 28, 2025 ▶ 2:22 He Bootstrapped to $55M in Revenue—without ever having to hit 100% YoY growth. | Stéphan Donzé, F... · PMF Show
Oct 16, 2025 positive
Insight
Startup enterprise advantages are limited to deep customization and extreme speed
“You only have two real advantages. One, you can really cater the initial set of value of the product to what they want because you're building it as you're talking to them, right? So you can do the things that they always wanted to get and nobody else would gi…”
Dean Sysman Oct 16, 2025 ▶ 33:38 They failed every POC—then grew their cybersecurity platform to $100M ARR in 5 years. | Dean Sysm... · PMF Show
Oct 16, 2025 positive
Insight
Fast response times are the primary early signal of founder capability
“Having that kind of initial touch points, the speed of response, it's the only window you have into that new relationship. And so from the founder's perspective, whether it's selling to an enterprise or pitching to a VC, whatever, you might imagine that like, …”
Pablo Srugo Oct 16, 2025 ▶ 34:53 They failed every POC—then grew their cybersecurity platform to $100M ARR in 5 years. | Dean Sysm... · PMF Show
Dec 8, 2025 negative
Insight
Smith: Enterprise AI transformations fail because leaders lack workflow data
“Literally, unless you're walking around and looking over everybody's shoulder the whole time, like, doing what I did, like, at scale, like, you don't know. You have no way of knowing. And so, these people try to drive transformation, you know, back when I was …”
Jennifer Smith Dec 8, 2025 ▶ 6:18 Her VCs said she killed the company. 6 years later, it's worth $1.3B. | Jennifer Smith, Founder o... · PMF Show
Mar 12, 2026 bullish
Insight
AI automation delivers instantaneous ROI in headcount-heavy customer support teams
“I was definitely more enterprise and further down the customer journey where it was very FTE heavy. It was very people heavy organizations, internal or externalized, and that the ROI was instantaneous.”
Roy Moussa Mar 12, 2026 ▶ 16:45 This 3x founder hit $1M ARR in 5 months. Here's his playbook. | Roy Moussa, Founder of GetVocal · PMF Show
Aug 3, 2026 neutral
Insight
Broshi: Enterprise buyers asking for more logos actually means missed pain points
“When people, when enterprise tells you, Hey, you need more logos. The reason is probably different. Okay. Now the more logos you have, the easier it is because you have credibility. So they'll start by thinking that you probably have something to offer them, b…”
Rafael Broshi Aug 3, 2026 ▶ 46:33 Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch
Aug 3, 2026 neutral
Prediction Not checkable as stated
Broshi: Enterprise AI transformation will take 5 to 15 years
“There's going to be a huge transformation now in AI. It's not going to take a year. It's not gonna take two years. Enterprise takes time. It's gonna take five, 1015 years.”
Rafael Broshi Aug 3, 2026 ▶ 22:52 Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch
Aug 3, 2026 neutral
Assertion Not checkable as stated
Broshi: Only 5 to 10 percent of enterprises will consider startups
“Out of a hundred enterprises you're going to talk to only probably five to 10 of them will even consider working with a startup.”
Rafael Broshi Aug 3, 2026 ▶ 45:23 Fired almost everyone, kept 2 engineers—grew 12x, raised $30M Series A | Notch
Aug 31, 2026
Insight
Antos: 80% of enterprise business processes are exceptions, not happy paths
“And these complicated business processes in enterprise run on exceptions. You have like one happy path, and that's like, that applies to like, 20% of things, and then 80% is an exception.”
Andrew Antos Aug 31, 2026 ▶ 27:57 Sold $10M business to bet on a side app—grew it to $20M ARR | Within
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