SMBs Struggle to Calculate Data ROI Compared to Enterprise Customers
Dane Atkinson · Ex-Squarespace CEO on how to sell to SMBs, build tight feedback loops, & stay close to customers ... · PMF Show · May 27, 2024 · at 8:57
Former Squarespace CEO Dane Atkinson explains why monetizing data analytics for SMBs is significantly harder than for enterprise clients.
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“In selling to the enterprise. As an example, it's easier for there to be a calculation of impact. Like how is this data actually guiding decisions? How are we able to make real value out of it? And then you can attach a fee to it. A small business. And I thought it was a lot. It's characteristically struggles to make those kinds of calculations.”
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