Fullscript was built as Shopify with pre-integrated healthcare products
Kyle Braatz · Every VC Rejected Him. So He Bootstrapped From $0 to $10M in 3 years | Kyle Braatz, founder of Fu... · PMF Show · Mar 8, 2024 · at 5:31
Kyle Braatz, CEO of Fullscript, explains the core product thesis of founding Fullscript to replace in-clinic supplement inventory management for practitioners.
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“Why don't we solve that problem by rebuilding Shopify with the products and the distribution already built in? Because we already know the product set that a practitioner requires. And that's basically what we did.”
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More from Kyle Braatz
80% of US healthcare practitioners recommend supplements to their patients
“And if you look across the U S for example, 80% of practitioners recommend supplements to their patients.”
Fullscript will reach $900M in 2024 revenue with 800 employees
“Like, you know, we'll do a, call it, nine hundred million dollars in revenue this year with, you know, 400 teammates that are driving that from a knowledge worker play, you know, perspective and 400 distribution workers.”
Fullscript raised just $2M in angel funding before scaling massively
“Down there I ended up raising, you know, one, almost, almost two million dollars from a few angels, but really that was the only funding we raised throughout our, you know, our kind of life cycle of building this.”
Fullscript serves over 100,000 healthcare practitioners and 6 million patients
“Servicing over a 100,000 practitioners and six million patients, Fullscript's the leading tech platform for practitioners to prescribe and manage treatment plans for optimal health outcomes.”
Fullscript funded its early operations using profits from Braatz's agency
“So, you know, we funded a lot of full script with simple stories. So we have that service based business, everything we'd, we'd earn would go right back into full script.”
Fullscript's early US expansion failed due to high SaaS setup friction
“The friction point of adding a URL, the friction point of adding your payment processor,
The friction point of paying a SaaS fee, the friction point of designing your e-commerce store, all of these friction points compared to what they already had were too hig…”