Fullscript's early US expansion failed due to high SaaS setup friction
Kyle Braatz · Every VC Rejected Him. So He Bootstrapped From $0 to $10M in 3 years | Kyle Braatz, founder of Fu... · PMF Show · Mar 8, 2024 · at 18:41
Kyle Braatz, co-founder and CEO of Fullscript, explains why the company's initial US product launch failed despite strong initial signups.
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“The friction point of adding a URL, the friction point of adding your payment processor, The friction point of paying a SaaS fee, the friction point of designing your e-commerce store, all of these friction points compared to what they already had were too high.”
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