Benjamin Encz, co-founder and CEO of recruiting platform Ashby, explains why an all-in-one product replacement strategy succeeded in recruiting but would face higher barriers in sales tech.
“I think if you try to do it on sales, it's way harder because there are really big companies of like hundreds of engineers and each of the point solutions in sales. Whereas in recruiting, that's not the case.”
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More from Benjamin Encz
Insight
Encz: Startups replacing systems of record one-to-one shouldn't build an MVP
“I don't think an MVP makes a ton of sense if you are replacing an existing system one to one.”
Benjamin EnczJul 8, 2024▶ 20:44YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
Insight
Encz: Operating without a website enables segment-specific product marketing
“The nice thing because we had no website is like, we didn't have to tell A public story about the company. It was basically, we had a bunch of early stage companies using us and they thought we were just this ATS for startups. And then we had a bunch of like e…”
Benjamin EnczJul 8, 2024▶ 2:26YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
AssertionNot checkable as stated
Encz: 90% of recruiting teams switched ATS platforms over poor reporting
“In total we talked about a hundred some TA teams and reporting literally came up like 90 out of a hundred. And it was like the reason people were switching between applicant tracking systems.”
Benjamin EnczJul 8, 2024▶ 9:14YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
Insight
Encz: 2012-Era ATS Platforms Failed on Data Because Recruiting Operations Emerged Later
“Like the prior generation of competitors we have were built around 2012, 2013. And back then recruiting teams weren't working with data nearly as much as they were in 2018. So a big part of it was like, there was actually a shift happening of how recruiting te…”
Benjamin EnczJul 8, 2024▶ 9:54YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
Disclosure
Encz: An investor offered Ashby a $10M Series A at 20 customers
“A few months later, at that point, we were probably like, 20 paying customers or so one of our existing investors was like, hey, what is, what did it take you to go faster? To be comfortable, like open up the faucet on spending, because like you're, it seems l…”
Benjamin EnczJul 8, 2024▶ 29:45YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
AssertionSupported
Encz: Deel scaled from 20 to 3,000 employees as an early Ashby customer
“One of our first customers was Deal, the remote payroll company that grew from like 20 to like 3000 people or so over the last few years with us.”
Benjamin EnczJul 8, 2024▶ 3:22YC founder raises $3.5M, keeps team to 3 people—then grows 10x to $2M ARR in 1 year. | Benjamin E... · PMF Show
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