Matthew Dicks

10 statements across 1 episodes · 4 bullish · 0 bearish · 1 people on the record · first statement Jul 25, 2024 by Matthew Dicks · across every show →

On the record as a speaker too: Matthew Dicks's record, appearances and statements → this page counts the times other people say the name.

Everything said about Matthew Dicks, oldest first

Jul 25, 2024
Insight
Dicks: Anchoring Pitches in Everyday Objects Creates Free Brand Recall
“So when you tell stories, especially stories about things that exist in the world, you create these personal totems that Can stand for your company. They don't cost you any money. You're not buying a billboard. You're not buying airtime.”
Matthew Dicks Jul 25, 2024 ▶ 38:04 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024 positive
Insight
Dicks: Starting in Present Tense Enables Backstory in the Past Tense
“By opening with the present tense, I get to tell backstory in the past tense, and that just aids in comprehension.”
Matthew Dicks Jul 25, 2024 ▶ 16:12 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024 positive
Insight
Dicks: 95% of a Story Sets Up the Final 5% Transformation
“The purpose of a story is essentially to land a singular moment of change or transformation. So that means 95% of a story Is designed to make the five percent at the end make the most sense to your audience.”
Matthew Dicks Jul 25, 2024 ▶ 12:24 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024
Insight
Dicks: Speaker Pedigree Ends the Moment You Open Your Mouth
“Your pedigree ends the moment you open your mouth, and if Barack Obama takes the stage and he sucks, people stop listening. Even if he's Barack Obama. It does not matter who you are. If you suck, nobody cares.”
Matthew Dicks Jul 25, 2024 ▶ 1:03:14 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024
Insight
Dicks: Audiences Believe in People With Ideas Over Standalone Ideas
“Because people believe in people with ideas more than they believe in ideas. They want the person behind the idea to be a person and not just a resume.”
Matthew Dicks Jul 25, 2024 ▶ 33:59 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024 positive
Insight
Dicks: Tension Between Future and Past Keeps Audiences Engaged
“And that tension between what's going to happen and what has happened, that causes an audience to be wrapped in a story constantly.”
Matthew Dicks Jul 25, 2024 ▶ 22:40 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024
Insight
Dicks: Audiences Will Not Listen Unless Given a Reason Upfront
“My first principle of all storytelling is no one wants to hear anything you have to say unless you give them a reason to listen.”
Matthew Dicks Jul 25, 2024 ▶ 1:01:56 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024
Disclosure
Dicks: Compressing Time and Omitting Facts Is Valid, Fabricating Is Not
“What I will do is I'll throw out facts that don't help me. So some random person is in a story that doesn't really do anything. They're gone. You know, I'll compress time, something that takes place over the course of three days. I'll make it three hours. So i…”
Matthew Dicks Jul 25, 2024 ▶ 52:36 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024
Insight
Dicks: Pitches That Anyone Can Deliver Should Not Be Delivered
“If you're creating a keynote or a sales pitch or a marketing plan that anyone can deliver, then no one should be delivering it, because essentially you're just creating Something that a corporate spokesperson could speak for you, and no one has ever in their l…”
Matthew Dicks Jul 25, 2024 ▶ 32:03 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
Jul 25, 2024 positive
Insight
Dicks: What a Storyteller Omits Is More Important Than What They Say
“As a storyteller, what you don't say is more important than what you do say.”
Matthew Dicks Jul 25, 2024 ▶ 13:50 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show
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