Dicks: Tension Between Future and Past Keeps Audiences Engaged
Matthew Dicks · 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show · Jul 25, 2024 · at 22:40
Storyteller Matthew Dicks explains the mechanics of non-chronological storytelling to host Pablo Srugo on A Product Market Fit Show.
0:00 / 0:07exact quote · 7.7s
▶ Watch the full episode on YouTube → 720p mp4 · rendered on demand · StarZero watermark
“And that tension between what's going to happen and what has happened, that causes an audience to be wrapped in a story constantly.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Matthew Dicks
Dicks: Pitches That Anyone Can Deliver Should Not Be Delivered
“If you're creating a keynote or a sales pitch or a marketing plan that anyone can deliver, then no one should be delivering it, because essentially you're just creating Something that a corporate spokesperson could speak for you, and no one has ever in their l…”
Dicks: Compressing Time and Omitting Facts Is Valid, Fabricating Is Not
“What I will do is I'll throw out facts that don't help me. So some random person is in a story that doesn't really do anything. They're gone. You know, I'll compress time, something that takes place over the course of three days. I'll make it three hours. So i…”
Dicks: 95% of a Story Sets Up the Final 5% Transformation
“The purpose of a story is essentially to land a singular moment of change or transformation. So that means 95% of a story Is designed to make the five percent at the end make the most sense to your audience.”
Dicks: What a Storyteller Omits Is More Important Than What They Say
“As a storyteller, what you don't say is more important than what you do say.”
Dicks: Audiences Believe in People With Ideas Over Standalone Ideas
“Because people believe in people with ideas more than they believe in ideas. They want the person behind the idea to be a person and not just a resume.”
Dicks: Anchoring Pitches in Everyday Objects Creates Free Brand Recall
“So when you tell stories, especially stories about things that exist in the world, you create these personal totems that Can stand for your company. They don't cost you any money. You're not buying a billboard. You're not buying airtime.”