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Dicks: Audiences Believe in People With Ideas Over Standalone Ideas

Matthew Dicks · 99% of founders SUCK at storytelling. Here's the pro who taught Slack & Salesforce how to do it. ... · PMF Show · Jul 25, 2024 · at 33:59

Storytelling coach Matthew Dicks emphasizes why startup founders and corporate presenters must show personal authenticity to win over customers and investors.

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“Because people believe in people with ideas more than they believe in ideas. They want the person behind the idea to be a person and not just a resume.”

quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →

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