Clio

9 statements across 1 episodes · 3 bullish · 0 bearish · 1 people on the record · first statement Mar 8, 2024 by Jack Newton · said 31 times in 8 episodes since 2024 · across every show →

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brought up most by Jack Newton (16), Pablo Srugo (13), Ryan Anderson (1), Forrest Zeisler (1)

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Everything said about Clio, oldest first

Mar 8, 2024 positive
Disclosure
Clio required a mandatory 30-minute webinar to access its beta program
“The friction point we introduced was you sign up for the beta and to get into the beta, you need to attend a 30 minute live Webinar with one of me or Ryan, and we would walk you through the product, teach you how to use it, give you a bit of a tour, and give t…”
Jack Newton Mar 8, 2024 ▶ 13:11 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024
Assertion Partly supported
Eighty percent of the legal market works in firms under ten lawyers
“80% of the legal market is lawyers practicing in firms of one to 10 lawyers. And fully half of all lawyers practice in, in small firm in, in a solo environment with maybe one or two support staff.”
Jack Newton Mar 8, 2024 ▶ 5:52 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024
Insight
Five-person teams face massive communication overhead compared to two-person teams
“The, you know, the communication overhead that comes with even a five person team ends up being enormous compared to the kind of velocity that a really small team can move when you've got the clarity of vision of what you need to build.”
Jack Newton Mar 8, 2024 ▶ 17:30 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024 positive
Assertion Partly supported
Clio was the world's first cloud-based legal practice management system
“Clio was really the first cloud-based practice management system to launch in, in beta form and in, in full form later in October in the world.”
Jack Newton Mar 8, 2024 ▶ 21:36 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024 neutral
Disclosure
Clio spent only a few hundred dollars monthly on marketing in 2008
“So our marketing budget for the first year of our launch for over 2008 was basically, you know, a few hundred dollars per month that we were spending You know, on, on some very experimental Google ads and otherwise free you know, just with this PR effort.”
Jack Newton Mar 8, 2024 ▶ 23:20 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024 neutral
Disclosure
Clio paid a $4,000 monthly PR retainer for its 2008 launch
“Hired an actual PR firm, got on a retainer that felt extremely expensive to us at the time, which was 4000 dollars a month committing to, you know, a quarter of intense PR over, over Q four of 2008”
Jack Newton Mar 8, 2024 ▶ 33:12 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024 positive
Insight
Perfecting a product for a single customer scales to thousands
“We often think about building for 10 or a hundred or a thousand customers, but often if you laser focus on the right single customer and just make sure your product is really singing for them, again, you can find 10, you can find a hundred, you can find a thou…”
Jack Newton Mar 8, 2024 ▶ 42:59 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024
Disclosure
Clio achieved product-market fit when its first beta user ran her firm
“I think we felt like we had true product market fit when we had our first beta customer using the product to run her law firm and was really using Clio to make Money for herself and depending on Clio in a production environment.”
Jack Newton Mar 8, 2024 ▶ 40:42 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
Mar 8, 2024
Disclosure
Clio validated pre-code demand by asking early prospects for credit cards
“What we were able to do in this early customer development process is, is just put prototypes in front of solo and small firm lawyers and say, Hey, based on this wireframe and based on the capabilities that this product would deliver to you, Would you give me …”
Jack Newton Mar 8, 2024 ▶ 9:09 Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show
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