Clio paid a $4,000 monthly PR retainer for its 2008 launch
Jack Newton · Jack Newton, Founder of Clio | How to Run a Beta Program · PMF Show · Mar 8, 2024 · at 33:12
Jack Newton, founder and CEO of Clio, describes committing to launch deadlines and PR spend during Clio's beta phase in 2008.
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“Hired an actual PR firm, got on a retainer that felt extremely expensive to us at the time, which was 4000 dollars a month committing to, you know, a quarter of intense PR over, over Q four of 2008”
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