Bridgit

“People love to complain. If you ask them questions about what their challenges are and what is, you know, taking a lot of their time at work, they will spend so much time with you.”

“So I personally felt more comfortable, but I think as like a second time entrepreneur, or even being in a business where we're launching additional products, I agree with the approach to just get the contract signed.”

“Once we had that, we were able to get letters of intro signs saying that, you know, if you actually fully build this product, we would be willing to pay. That helped us get 250,000 dollars of investment.”

“And, you know, at first it was a handful of interviews with friends and family that we knew in the space. And over time that actually turned into 500 on-site research interviews that we conducted over the next nine months.”

“What we discovered by doing that was like a lot of people are like, look, I really want the product, but I'm actually not in charge. So you're going to have to talk to my boss. And then we're like, Oh, that's interesting. Like we didn't know who had like budge…”