“Once we had that, we were able to get letters of intro signs saying that, you know, if you actually fully build this product, we would be willing to pay. That helped us get 250,000 dollars of investment.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
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More from Mallorie Brodie
Insight
Brodie: Software cannot fix workflows where stakeholders profit from inefficiency
“There's certain processes that were bad and painful, but technology wasn't necessarily the solution to them. It was just the way the contracts were set up or it was the way the stakeholders actually like made more money. So they wanted certain things to operat…”
Mallorie BrodieJan 1, 2022▶ 20:52How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
Insight
Brodie: Asking prospects to complain yields deep discovery engagement
“People love to complain. If you ask them questions about what their challenges are and what is, you know, taking a lot of their time at work, they will spend so much time with you.”
Mallorie BrodieJan 1, 2022▶ 8:44How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
Insight
Brodie: Non-binding LOIs weed out polite non-buyers and reveal real budget approvers
“What we discovered by doing that was like a lot of people are like, look, I really want the product, but I'm actually not in charge. So you're going to have to talk to my boss. And then we're like, Oh, that's interesting. Like we didn't know who had like budge…”
Mallorie BrodieJan 1, 2022▶ 24:48How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
Insight
Brodie: Experienced founders launching products should secure signed contracts over LOIs
“So I personally felt more comfortable, but I think as like a second time entrepreneur, or even being in a business where we're launching additional products, I agree with the approach to just get the contract signed.”
Mallorie BrodieJan 1, 2022▶ 27:18How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
AssertionNot checkable as stated
Brodie: Bridgit conducted 500 on-site research interviews over nine months
“And, you know, at first it was a handful of interviews with friends and family that we knew in the space. And over time that actually turned into 500 on-site research interviews that we conducted over the next nine months.”
Mallorie BrodieJan 1, 2022▶ 3:46How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
Insight
Brodie: Asking about problems yields better feedback than pitching ideas
“If you go in and you actually don't have an idea, there's no dream to be killed, right? You're just going in asking about their challenges. So you get a lot more really valuable feedback and conversation when you're not actually going in asking someone, is thi…”
Mallorie BrodieJan 1, 2022▶ 5:03How to Come up with an Idea | Mallorie Brodie, Founder of Bridgit · PMF Show
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