Apt2B

5 statements across 1 episodes · 1 bullish · 0 bearish · 1 people on the record · first statement Mar 25, 2024 by Alex Back · said 7 times in 1 episodes since 2024 · across every show →

Mentions by year

brought up most by Alex Back (5), Pablo Srugo (2)

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Everything said about Apt2B, oldest first

Mar 25, 2024
Insight
Furniture market demand follows car and mattress holiday promotional cycles
“The market is driven by holidays and major sales events. So you have like President's Day Memorial Day, July Fourth, Labor Day, Black Friday. These are like, those are the big five. And then you have all these like other ones like Martin Luther King weekend. I…”
Alex Back Mar 25, 2024 ▶ 25:43 Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show
Mar 25, 2024
Disclosure
Apt2B stayed cash-flow positive by collecting 100% upfront customer deposits
“We were able to time it properly so that we were always stayed cash positive. So we would take a hundred percent customer deposit at the time of border placement.”
Alex Back Mar 25, 2024 ▶ 13:21 Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show
Mar 25, 2024 positive
What-if
Alex Back says Apt2B would be 5x larger with early SEO investment
“We were just, we would have, I mean, that company would have been, I don't know, five times the size of what it is right now, probably. Just based on organic traffic alone.”
Alex Back Mar 25, 2024 ▶ 37:35 Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show
Mar 25, 2024
Disclosure
Apt2B restricted all deliveries to Los Angeles for its first three years
“So we started, we had like a zip code gate, and first it was Los Angeles only, and we did that for about two or three years, just”
Alex Back Mar 25, 2024 ▶ 13:07 Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show
Mar 25, 2024
Insight
Furniture buyers care more about discount percentage than total dollars spent
“That's what people are focused on in our industry. They want to know how much they're saving so much more interested in that than how much they're actually spending. They just want to feel like they're getting a good deal. We basically realized there was a dir…”
Alex Back Mar 25, 2024 ▶ 27:36 Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show
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