Apt2B stayed cash-flow positive by collecting 100% upfront customer deposits
Alex Back · Alex sold couches online before IKEA did. He grew to $40M in revenue and exited for millions. | A... · PMF Show · Mar 25, 2024 · at 13:21
Alex Back, co-founder of Apt2B, describes how the bootstrapped online furniture startup managed working capital in its early years.
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“We were able to time it properly so that we were always stayed cash positive. So we would take a hundred percent customer deposit at the time of border placement.”
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