Glyman: Selling to multiple buyer personas creates heavy go-to-market friction
Eric Glyman · No Priors Ep. 76 | With Ramp Co-Founders Eric Glyman and Karim Atiyeh · Aug 15, 2024 · at 19:38
Eric Glyman explains why Ramp expands its product suite solely around finance teams rather than commercializing internal tools for sales and marketing.
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“And so it's more products that, that continue to help the same economic buyer, and I think there's a lot of friction from a go-to-market perspective when you're selling to different buyer groups with inside of organization”
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