Gill: OZiva unbundled multi-benefit formulas to slash prices to ₹500-₹900
Aarti Gill · Building A 180 CRORE Women Nutrition Brand! ft. Aarti Gill, Co-Founder, OZiva · Apr 18, 2022 · at 20:36
Aarti Gill is the co-founder of OZiva, detailing how the company adjusted its product strategy to make items accessible for a mass consumer base in India.
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“Thereafter, the product lines that we built was, each problem became a separate solution, right? Rather than trying to merge these three, four kind of problems together, because the price points became too more expensive, right? So hence, our next price points came at around 800 to 900. The next price points came up at 500 to 600.”
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