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“So before we started, we were perhaps one of the few companies in B to C who have capabilities to ship to 200 countries from day zero.”

“The market, especially in skincare is what we think is like a red ocean, right? There are just way too many players and it's getting into almost like a price war there, right? Like in that whole sub thousand rupee kind of a category or sub 700 rupee kind of a …”

“I do everything business, operations, fundraising, investor relationships, HR. She manages everything on the content front, brand, community.”

“The poor need discount and the rich want discount, but effectively everybody wants discount. So we had to in some way bring some element of a financial incentive in.”

“What we've realized through our research and our conversation with consumers is men typically always end up using The female in their house, their products, right? So whether it's a mother, whether it's a sister, whether it's a partner, right? They end up usin…”