Jigar Shah discusses the technical and operational supply chain infrastructure built prior to launching the D2C brand 82°E.
Assertion Not checkable as stated
Jigar Shah: Deepika Padukone's Epigamia deal differed from standard celebrity endorsements
“The way the entire deal or entire sort of commercial terms with Deepika also was structured was very, very different from how a typical endorsement kind of a structure is you know, is done, right?”
Opinion
Jigar Shah: Indian mass skincare market is trapped in price wars
“The market, especially in skincare is what we think is like a red ocean, right? There are just way too many players and it's getting into almost like a price war there, right? Like in that whole sub thousand rupee kind of a category or sub 700 rupee kind of a …”
Insight
Jigar Shah: Both rich and poor Indian consumers demand discounts
“The poor need discount and the rich want discount, but effectively everybody wants discount. So we had to in some way bring some element of a financial incentive in.”
Disclosure
Shah: Deepika Padukone leads brand while Shah runs operations and fundraising
“I do everything business, operations, fundraising, investor relationships, HR. She manages everything on the content front, brand, community.”
Opinion
Shah: Atomberg excelled at brand building and scaling online D2C channels
“And if you have to pick D to C brands, I think Attenberg has done a great job, not pure D to C online, but like just in terms of online, I think they've been one of the leading players in both online marketplace, as well as that D to C online business. And I t…”
Opinion
Shah: Deepika Padukone shows sharp business acumen without using corporate lingo
“She may not say things from a financial lingo or a business lingo perspective, and she's not supposed to, but when I discuss her investment opportunity with her suddenly, like from nowhere, there'll be like a question, which will be like, I didn't think about …”