Jigar Shah: Both rich and poor Indian consumers demand discounts
Jigar Shah · Joining Deepika to Manage her Investments to Building 82°East with her ft. Jigar K Shah · May 30, 2023 · at 39:21
Jigar Shah, co-founder of 82°E, explains why even premium brands must incorporate financial incentives when selling to Indian consumers.
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“The poor need discount and the rich want discount, but effectively everybody wants discount. So we had to in some way bring some element of a financial incentive in.”
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