UFC

includes UFC Performance Institute, UFC Fight Island, UFC 306

0 statements across 0 episodes · 9 bullish · 3 bearish · 4 people on the record · first statement May 7, 2021 by Shaan Puri · said 36 times in 18 episodes since 2020 · across every show →

Mentions by year, the whole family

brought up most by Shaan Puri (24), Sam Parr (11), Dr. Andrew Huberman (1)

tap a year for its mentions
00104208202020212022202320242025episodesmentions
048202020212022202320242025episodes it came up in
001.5438202020212022202320242025episodesmentions per episode
2025 1 mention in 1 episode
2024 19 mentions in 7 episodes 3 per episode
2023 3 mentions in 2 episodes 2 per episode
2022 6 mentions in 3 episodes 2 per episode
2021 6 mentions in 4 episodes 2 per episode
2020 1 mention in 1 episode

every mention, scene by scene, with the transcript →

Everything said about UFC, oldest first

May 7, 2021 positive
Assertion Partly supported
UFC Increased Annual Media Rights From $168M to $300M
“So it's the Fox deal was one hundred sixty eight million a year. And then the ESPN deal was three hundred million a year.”
Shaan Puri May 7, 2021 ▶ 28:32 How the UFC Became a Multi-Billion Dollar Brand | My First Million #179
May 7, 2021 negative
Assertion Supported
UFC Fighters Receive 20% of Revenue Versus 50% in NFL
“Fighters only get 20% of revenue. Every other major sport, NFL, NBA, it's a close to a fifty-fifty. I think it is fifty-fifty split.”
Shaan Puri May 7, 2021 ▶ 27:52 How the UFC Became a Multi-Billion Dollar Brand | My First Million #179
May 7, 2021 positive
Assertion Partly supported
UFC Generates a 36% EBITDA Margin
“So, so their margins are about 36%. So they have 36% EBITDA on their product, which is very good.”
Shaan Puri May 7, 2021 ▶ 27:46 How the UFC Became a Multi-Billion Dollar Brand | My First Million #179
May 7, 2021
Assertion Supported
McGregor and Rousey Drove Eight of Top 10 UFC Pay-Per-Views
“But in the UFC, if you look at the top 10 most popular pay-per-views of all time, it's like Conor McGregor and Rounder Rousey make up, like, collectively, like, eight of the top 10.”
Sam Parr May 7, 2021 ▶ 9:13 How the UFC Became a Multi-Billion Dollar Brand | My First Million #179
May 14, 2021 neutral
Assertion Contradicted
Puri: UFC Cuts Bruce Buffer Catchphrases From Archives to Avoid Royalty Payments
“And actually, if you go watch Like, the back catalog of UFC fights, they cut out Bruce Buffer's it's time part, because they don't want to pay him the royalty on it's time.”
Shaan Puri May 14, 2021 ▶ 45:19 How an Astrology App Makes $10m+ & Why a Boxing Announcer is Worth $400m | My First Million #182
Oct 29, 2021 neutral
Assertion Supported
Helwani: UFC ban lasted only 48 hours in 2016, not for life
“I am not banned for life. I was banned for 48 hours, but that was back in 2016. Over time, there's been some revisionist history where people think I'm still banned. I'm not banned. I've been to a bunch of events since then.”
Ariel Helwani Oct 29, 2021 ▶ 57:22 Ariel Helwani Is Building His Own ESPN. He Already Has 1m+ Followers. He Tells Us How.
Nov 11, 2021
Assertion Supported
Puri: The Fertittas bought the UFC for $2M and sold for over $4B
“They bought the UFC for about two million dollars, and it wasn't his money. He convinced his two kind of childhood friends, the Fertittas, who own casinos, that's their background, that's how they made their wealth, convinced them, let's buy the UFC, and then …”
Shaan Puri Nov 11, 2021 ▶ 33:25 Why Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More
Nov 11, 2021
Assertion Supported
Parr: The UFC generates $300M to $400M in annual profit
“It makes like three or four hundred million a year in profit.”
Sam Parr Nov 11, 2021 ▶ 34:03 Why Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More
Aug 23, 2023 neutral
Assertion Partly supported
Dana White owned just 4% to 6% of UFC at its sale
“I think Dana only owned, like, four or six percent of it when it sold, but the Fertitta brothers owned most all of it besides some outside, outside money”
Sam Parr Aug 23, 2023 ▶ 39:54 Meet The Man Behind Conor McGregor’s +$650M Empire (#487)
Aug 23, 2023 neutral
Assertion Partly supported
Attar: UFC paid Spike TV for airtime before securing Fox rights deal
“That's a, that's publicly known. They were actually, you know, paying for that airtime. So the original Ultimate Fighter and then all, all that was broadcast on Spike back in the day. Yeah, they were not only funding their own production, but they were paying …”
Audie Attar Aug 23, 2023 ▶ 6:21 Meet The Man Behind Conor McGregor’s +$650M Empire (#487)
Aug 23, 2023
Assertion Not checkable as stated
Conor McGregor earned nearly $100 million from the Floyd Mayweather boxing match
“Con Connor was, you know, I'd say Just under a hundred, right? When it's all said and done.”
Audie Attar Aug 23, 2023 ▶ 29:10 Meet The Man Behind Conor McGregor’s +$650M Empire (#487)
Aug 23, 2023 positive
Opinion
Attar: MMA fighters should get a larger share of promotional revenues
“I think that fighters definitely should have a bigger piece of the revenues as this thing continues to grow, which I think they've come a long way, but they still have a long way to go.”
Audie Attar Aug 23, 2023 ▶ 32:20 Meet The Man Behind Conor McGregor’s +$650M Empire (#487)
Feb 12, 2024 bullish
Assertion Supported
UFC has 39 million Instagram followers, outpacing the NFL
“The NFL, which is the biggest, most profitable sports league in the United States, biggest, most profitable league, has twenty nine million followers. The UFC has thirty nine million followers because they are better at social media and they're better at story…”
Shaan Puri Feb 12, 2024 ▶ 24:12 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Feb 12, 2024 bullish
Assertion Supported
UFC fighters receive only 15% to 17% of overall revenue
“All the fighters are independent contractors. They don't even pay them salaries. There's no guaranteed salaries. Independent contractors who make about 15 to 17% of the overall revenue goes to the fighters. Way less than every other sport. No teams. No, no, no…”
Shaan Puri Feb 12, 2024 ▶ 16:37 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Feb 12, 2024 neutral
Opinion
UFC controversies boost fan loyalty but deter institutional investors
“I think it won't impact the business at all. I think it's actually going to make the business better because the people who are behind them are going to be harder behind them, and I think, but I do think it will scare institutional money and that's basically m…”
Sam Parr Feb 12, 2024 ▶ 21:04 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Feb 12, 2024 bullish
Assertion Not checkable as stated
UFC and WWE hold over 95% market share in their categories
“Basically these two brands have over 95% market share in their market. This is total monopoly. More than Google has in the search market.”
Shaan Puri Feb 12, 2024 ▶ 14:03 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Feb 12, 2024 bearish
Opinion
The fighter antitrust lawsuit is the biggest economic risk to UFC
“It could. It could. That is, I would put that as the number one risk to shift the economics of the business.”
Shaan Puri Feb 12, 2024 ▶ 27:49 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Feb 12, 2024 negative
Assertion Supported
UFC competitor Bellator sold for just $100M after failing
“Bellator was the most well-funded competitor to UFC. It was funded by Viacom. They put hundreds of millions of dollars into this thing. It failed. And they just sold it for, you know less than what they put, what they invested into it. They sold it for a hundr…”
Shaan Puri Feb 12, 2024 ▶ 13:32 What Stock Would Warren Buffett Buy If He Started Over In 2024?
Jun 21, 2024 positive
Opinion
Dana White belongs on the startup founder Mount Rushmore
“As silly as this sounds, I do think that Dana White is on my Mount Rushmore of startup founders.”
Shaan Puri Jun 21, 2024 ▶ 1:26 3 Things You Need To Outperform 99% Of Entrepreneurs
Jun 21, 2024 neutral
Assertion Supported
UFC accumulated $40M in losses before becoming a $10B company
“They went forty million dollars in the hole before turning this thing around, turning it into a ten billion dollar company.”
Shaan Puri Jun 21, 2024 ▶ 4:53 3 Things You Need To Outperform 99% Of Entrepreneurs
Sep 10, 2025 positive
Assertion Partly supported
Puri: UFC and WWE secured billion-dollar-plus annual streaming deals
“And of course, since then, they both signed major, major, like streaming deals way bigger than, you know, people thought they would sign like billion dollar a year plus streaming deals.”
Shaan Puri Sep 10, 2025 ▶ 32:01 This guy made Millions by inventing the $1 Menu
Sep 10, 2025 bullish
Opinion
Puri: UFC and WWE possess insurmountable moats over competing combat promotions
“There's no competition to UFC and there's no competition to WWE. Like, the number two MMA, you know, promotions, whether it's PFL, like Bellator, like these were companies that are literally on the brink of bankruptcy, and like, they're like, not just like in …”
Shaan Puri Sep 10, 2025 ▶ 30:58 This guy made Millions by inventing the $1 Menu
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 300 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.