Puri: The Fertittas bought the UFC for $2M and sold for over $4B
Shaan Puri · Why Everyone Is Wrong About the Metaverse, Gaingels, Companies that Don't Advertise, and More · Nov 11, 2021 · at 33:25
Shaan Puri recaps the acquisition and turnaround history of the UFC orchestrated by Dana White and Lorenzo and Frank Fertitta.
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“They bought the UFC for about two million dollars, and it wasn't his money. He convinced his two kind of childhood friends, the Fertittas, who own casinos, that's their background, that's how they made their wealth, convinced them, let's buy the UFC, and then they ended up pouring in like 50 or sixty million dollars At a loss to keep it alive, to promote the thing. And he kept believing. They kept pouring millions and millions of dollars in, and it looked like it was not going to work. And then it has now since turned around as a public company and it's, you know, it's all working now. They sold it for, you know, over four billion dollars.”
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