Attar: UFC paid Spike TV for airtime before securing Fox rights deal
Audie Attar · Meet The Man Behind Conor McGregor’s +$650M Empire (#487) · Aug 23, 2023 · at 6:21
Audie Attar, founder of Paradigm Sports, discusses the evolution of UFC media rights and MMA economics.
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“That's a, that's publicly known. They were actually, you know, paying for that airtime. So the original Ultimate Fighter and then all, all that was broadcast on Spike back in the day. Yeah, they were not only funding their own production, but they were paying for that airtime. And Fox was that really first paid deal. That the UFC garnered”
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More from Audie Attar
Attar: MMA fighters should get a larger share of promotional revenues
“I think that fighters definitely should have a bigger piece of the revenues as this thing continues to grow, which I think they've come a long way, but they still have a long way to go.”
Attar: Most people who know Conor McGregor have never seen him fight
“Majority of people in the world
know who Conor McGregor is. And I would argue that most of them have never seen him fight. They've actually seen more of his interviews and him talking because, you know, when he talks, you can't take your eyes off of it.”
Conor McGregor earned nearly $100 million from the Floyd Mayweather boxing match
“Con Connor was, you know, I'd say Just under a hundred, right? When it's all said and done.”
Attar: Boxing is declining due to organizational fragmentation
“From a boxing perspective, I think that's why boxing has been on the decline. It's so fragmented, right? And there's, at the end of the day, there's not a true promotion that's stood the test of time.”
Attar's agency model focused on athlete media and equity ventures in 2009
“When I first launched Paradigm in 2009, my business plan Was not only to be the best in class from a management perspective, but build clients, media, and IP, where, whereby building more brand equities for them, and that will yield not only more answer their …”